Owner: Annelise Werme, LMT
Business: Serendipity Massage & Wellness
Opened since: March 1, 2016
What inspired you to open your own business?
I’ve always been passionate about natural healthcare, have benefits from it myself in many ways, emotionally and physically and I want to give that same care to others.
What makes Murfreesboro businesses special?
Many local businesses that truly care about supporting each other and want to help each other succeed.
Describe your business in a few words.
Therapeutic massage improves your quality of life by reducing stress, anxiety, relieving pain, improving circulation and boosting the immune system.
Who are your customers?
People of all ages – anyone needing pain relief, stress relief or general relaxation.
How do you define success in your business?
To truly care about people. I customize every session according to my clients’ needs and goals.
What are your current and upcoming goals for your business?
I plan to be trained in more Eastern medicine therapies too heal people because that is what helped me so much.
Besides your own, what is your favorite local business?
Cultivate Coworking because it’s a melting pot of so many businesses and a cool atmosphere. Plus Simply Pure Sweets, The Alley on Main and Vibe Nutrition.
What advice would you give someone looking to open a business in Murfreesboro?
Make friends and network with as many other local businesses as possible. Be friendly and likable.