Owner: Chantell Kennedy-Shehan
Business: Simply Pure Sweets
Opened since: March 2016

What inspired you to open your own business?
Kennedy-Shehan: My parents mostly. My whole life has basically been dedicated to food. It is the only thing I’ve ever wanted.

What makes Murfreesboro business special?
Kennedy-Shehan: Small town charm and the personal touches we can give our customers.

Who are your customers?
Kennedy-Shehan: Business professionals, families, college students, retirees – who isn’t basically?

Describe your business in a few words.
Kennedy-Shehan: Fresh scratch bakery with a French influence and American classics

How do you define success in your business?
Kennedy-Shehan: Continued growth, new and returning customers

What are your current and upcoming goals for your business?
Kennedy-Shehan: Current: Increase marketing and getting the word out
Upcoming: Equipment, hiring extra help and rocking the Saturday Farmers Market

Besides your own, what is your favorite local business?
Kennedy-Shehan: How to choose?! The Alley on Main, Kwikmart, Quinn’s Mercantile, Vntg

What advice would you give someone looking to open a business in Murfreesboro?
Kennedy-Shehan: Research, research, research. Have all your ducks in a row!

Address: 118 N. Walnut St., suite 2, Murfreesboro
Kennedy-Shehan: facebook.com/simplypuresweets
Phone/email: 615-962-8086, simplypuresweets@hotmail.com