Owner: Terri Sterling Donovan
Business: Sterling Communications
Opened since: 1989!!
What inspired you to open your own business?
Well, I was working 12-hour days in corporate America and I had a three-and-a-half year old and a newborn baby. I somehow thought it would be easier.
What makes Murfreesboro businesses special?
The small-town vibe.
Describe your business in a few words.
Good marketing, thinking, messaging, strategy and execution. PR pushes and digital advertising
Who are your customers?
Oh wow … nonprofits, mid-sized businesses, large companies in the private sector and cities and agencies in the public sector
How do you define success in your business?
Enjoying the work and making a living!
What are your current and upcoming goals for your business?
To work with more nonprofits, to work with clients I enjoy and find interesting
Besides your own, what is your favorite local business?
The Alley on Main and KAM Boutique
What advice would you give someone looking to open a business in Murfreesboro?
Get enough capital before you open. Location, location, location. Look the part – logo, service, quality.